The country's ethnographic, archaeological, historical and visual values provide poetic impressions in their movies while the metropolis of Istanbul gives a sense of timelessness with its architecture. The country’s rich traditions, combined with diverse European elements and natural scenic beauty, fascinate Indian filmmakers. It is no surprise that Turkey is a favorite location for Indian filmmakers to shoot their movies. Thus, Bollywood movies unified world cultures by featuring many local and international destinations such as Europe, Spain, London, Australia, the U.S., New Zealand, Dubai and Turkey. But over time, directors and producers started to prefer foreign destinations to attract international audiences. The classical Bollywood movies were shot at scenic spots within the country such as Kashmir, Himachal, Mumbai, Chennai and Hyderabad. After the word Bollywood was coined in the 1970s, its conventions were also defined, turning the industry into one producing "masala" films combining genres like action, comedy, romance, drama, melodrama and musical. Bollywood's movies have played an important role in constructing a cultural identity for many people who are living outside India as part of the Indian diaspora.īollywood was initially comprised of musical romance films, but underworld crime films were also shot in later periods. Be it a family drama, sci-fi, historical/periodic drama or romance, movies often leave a lasting impression on viewers and also help in transmitting traditional and cultural awareness from one country to another. Hindi movies have become a kind of soft power for the country, gaining widespread popularity in Europe, North America, the Middle East, Southern Asia and Africa. While Bollywood has been a source of employment for local and international artists, it has become a global enterprise working as a medium of cross-cultural communication. However, the Hindi cinema based in Mumbai, popularly known as Bollywood (a portmanteau of Bombay – the former name of Mumbai – and Hollywood), is the most popular.
India has diverse regional cinemas in different languages such as Telugu, Punjabi, Bhojpuri, Bengali, Marathi and Kannada. A still shot from “Ek tha Tiger” (“Once There was a Tiger”) shows a view of Mardin in southeastern Turkey.
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